Business Image Drives Sales

April 3, 2018

You know the old saying “Don’t judge a book by its cover”, right? Well, unfortunately your business is being judged by its cover every single day and customers may never get the chance to experience all the great things you have to offer if your building isn’t up to par or is outdated.


Whether you’re perched on the corner of a busy intersection on U.S 41 or in the middle of a plaza on 47th Terrace in downtown Cape Coral, your business’ image is extremely important to its success. When it comes to making decisions about a product or service, the first thing potential customers analyze is your brand; your image and your identity. A proper commercial paint job can certainly help your business find that identity and stand out among competition.  


Think about it, what do you look for when choosing a new place to go out to dinner or buy a pair of shoes? What do you think when a new retail shop opens up and the sign is faded and paint is chipping on the front entrance? What about if you walk into a “new” restaurant and the walls are plain white and the base boards a faded brown? These things are going to affect you and your opinion about the business and you may never return again due to something that can be very easily fixed.


I am sure you take good care of your business and have pride in how it looks. But, a transformative commercial paint job may be just the thing you need to spark some new business flowing through your doors. You want to stand out. You need to be seen as unique among all of your competition in the area. Customers will absolutely check out a place based purely on the way it looks and what they feel the brand has to offer. If your business looks the same as it has for years on end, it’s time to change things up. Our community is constantly evolving and changing its image, don’t let your business fall behind the times!  See a captivating transformation for yourself below...



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