Painting To Sell; Marketing Your Home With Color

June 28, 2018

A few weeks ago we discussed how painting your home before it goes on the market can greatly affect how it performs and the overall attention it receives.


We wanted to take a deeper dive into this topic and dig into some painting strategies that we have seen help sellers get more money for their homes while also selling them more quickly.



The first thing to remember is that buying a home may seem like a fully logical based decision, but much of it is an emotional purchase. The buyer has some sort of intention or dream they are trying to achieve. It may be more space to grow a family, a vacation home to spend the summer in, or a place to retire and enjoy all the new free time they have gained. These buyers each have an image in their mind on what their "perfect" home looks like. 


When a potential buyer sees a listing online or as they drive by one day, what do you think is the first thing they see? Statistics show that the color scheme boasts the highest impact on first impression.


Think about it, if you saw a home with a beautiful entry way, updated and elegant outdoor fixtures, and a well kept yard but the paint in the picture was a faded tan, the trim white with stains and the front door a scratched up blue it would be hard to see through all of that if it's your first time seeing the home.


Some people may be willing to take on the work and make the home how they want it, but the majority of buyers want something move in ready, which includes a newly painted interior and exterior in colors that make them feel excited about the purchase. 


Take a look at these examples.. 


The pale yellow and brick red combo wasn't the best choice for this home. Buyers enjoy colors that don't clash and are less vibrant. Instead, we went with a Sage base color and an off white trim which really helped tie in the lovely landscaping in the front yard




Here's another example. The bright pink with dark pink trim is just too much for most buyers to handle. This home really took on a full transformation after we changed it up to a color called Rhino and used an Eggshell white trim.







As you can see, color makes a huge difference. There are dozens of inviting color combinations to choose from, both for your interior and exterior. Check out these articles from some of our favorite places to see the most popular consumer choices from 2018.



HGTV: Top Color Combos of 2018




BHG: Best Exterior Home Color Schemes




CBS News: Paint Colors That Increase The Value Of Your Home






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